The Money Calm Bull is the realisation of a brand's personality in the shape of an animal that represents the MoneySuperMarket brand as its spokesperson. Regardless how difficult the situation, facing Morris dancers, exposed to unruly children at a birthday party, a shouting army sergeant, descending at high speed down the side of the building, and more; The Money Calm Bull remains perfectly calm and relaxed.
The bull is so relaxed because: his finances are under control, he knows that MoneySuperMarket is on his side, and that they're relentlessly hunting down the best deals for him.
He’s no raging bull, he’s calmer than a banana. Why? Because with countless ways to save, from cutting his car insurance to taming his energy, his bills are under control with MoneySuperMarket.
Strapline: "So, be like the Money Calm Bull, and make the most of your money with MoneySuperMarket."